By Chloe DiVita
As a small business owner it’s important to have a price. Whether that price is for a product or a service, there has to be a price. A lot of time can go into coming up with a price. We have to be sure to cover costs, even indirect ones like rent and insurance, and hopefully earn a profit. Strike that. We MUST earn a profit. After all, that is the whole reason for being in business, right?
So, why do so many small business owners feel like they have to justify their price to the point of being worth it? It’s the business owner’s responsibility to be competitive, and justify the cost of services or products to that extent, but to have to prove worth on a continuous basis seems a bit ridiculous.
We are all in business, and our time has value. Let’s not forget that, and respect each others products, services, and prices. If it’s not worth it, we’ll quickly know.
Next time you get a $50 bill from your CPA for a 15 minute phone call, remember that you called him or her for a reason. Being an IRS interpreter should have some worth, and your 15 minute phone call probably isn’t the only one received that day. If he/she did not charge for those minutes the knowledge no longer has worth. And, if you don’t want to pay that $50 – whether it’s to your attorney, your CPA, your doctor, whoever – then see how long it takes you to answer your own question. All of a sudden $50 seems like a great value.
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