By Chloe DiVita
When I started my company, about 4 ½ years ago, I didn’t realize I was going to be a salesperson. But, when you own your own business, no matter what that business does, you must sell yourself and/or your product/service. I’m an accountant, not a salesperson. Yet, I found myself having to sell my services to potential clients.
I recently heard someone say that if you are a business owner, you are a salesperson. I never would have realized it before, but now I completely relate. In my industry people want more than just an accountant. They want some they can trust, someone they can rely on, and someone they can relate to. I’m usually able to show people what I have to offer pretty quickly, but I still don’t want to be a salesperson, and I still find there are obstacles to overcome. It's simply not as easy as saying, "yes, I can do that."
Anyone have any ideas for avoiding the game of the sale? I’m pretty sure it’s impossible, but am interested in your opinion too. Some tips would be appreciated as well!
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